How can we fall back in love with advertising?

Jon shares with LBBonline - Little Black Book why we need to bring back the joy back to agency life.

A look back at Joseph Rowntree and corporate kindness, with our MD Aimee Luther

Today is International Women’s Day and March is B Corp Month. So double celebrations here at the Guild. Here’s to all the women we work with. Our partners, our members and our clients. Thank you.

The theme for International Women’s Day 2023 received mixed responses… Aimee, like many others, had some strong views on it. Here she shares her thoughts.

Why would grads join the back of a queue for a network grad scheme when @Aldi pays £44K and advertising starting salaries are between £22-24K?

Jon shares his views on why agencies need to change their practices and workplaces in 2023 to retain the best talent with @TheDrum. What’s your take?

Burn it down and start again. Begin again. Start with a clean sheet of paper and BRING BACK THE JOY!

Jon Williams shares The Liberty Guild's truth about why the marketing industry has to change with MediaCat Magazine. What’s yours?

Jon doesn't feel like it's quite time to get the bunting out yet, so courtesy of LBB here's his reaction to the bellwether report…

As marketeers, we have our own circle. And it’s this time of year when we start to rebuild our own halls of ice. Each year more ambitious and urgent, but with fewer hands to help and less resources. We all know that ‘insanity is doing the same thing over and over and expecting different results’, but how do you build back differently?

Here's our Liv, Head of Finance to us, ex-captain of QPR to you, giving her point of view of the world cup so far... more to come (unless we go for an early bath)

Aimee Luther, MD at The Liberty Guild, talks about why #Cop27 should be a reminder that businesses need to put their foot on the accelerator in their bid to help save the world…

….and becoming B Corp is a great way to start that journey

"Collectively we can help ease the foot from the accelerator."

As the world’s attention turns to Cop27 in Egypt, Liberty Guild’s Jon Williams asks why so few of the industry’s biggest firms have opted for B Corp status.

Massively proud that The Liberty Guild did the initial creative development for the Marks and Spencer Food Christmas ad. Huge respect to the team at M&S Food for the delicious places they’ve taken it to. A seasonal reminder of the magic that happens when we work seamlessly with in-house talent.

Here is the superwoman that is our MD Aimee telling it how it is about births, BCorpness …

Here is the superwoman that is our MD Aimee telling it how it is about births, BCorpness, and being kind

Redefining the way creativity is bought and sold means that we do things differently at The Liberty Guild. How we approach growth is no exception.

This summer, The Liberty Guild became a Certified BCorp, joining the greatest cohort of businesses in the world.

Why is a production culture of 'what’s right for the brief' so important? Our co-founder and director of delivery, Lins Karnes shares his views with LBBonline - Little Black Book

Laura Forcetti, World Federation of Advertisers (WFA), invited Greg Paull from R3 and Jon, our CEO to a WFA spotlight webinar recently to get an informed view on the rise of the freelancer.

We’ve spent the last few days at ProcureCon Marketing in the old City Hall. One of the top three issues is the ‘war for talent’. Clients have noticed that the 36% of staff who left during Covid aren’t coming back. And they’re worried.

How have we forgotten creativity has to start with an idea first? Jon shares with The Marketing Society why matching luggages needs to stay firmly in the past to ensure we separate the idea from the execution. Ditch the script folks!