Investment in creativity is crucial. Jon talks to MediaCat to explain why Procurement is in fact an agencies’ best friend, not foe.

Quick question straight off the bat.
Can you tell me how long it takes to have an idea?
Follow-up. Can you tell me how much, then, that idea costs?
Final follow-up. Can your agency?
The answer to all three is no. But your agency will still be charging you hours.

You are all are defined by your talent, so shouldn’t they in turn define your culture? You need to flip the pyramid. It can’t be imposed boardroom down. When done properly it brings freedom, but all too often it’s about FOMO & control.

Agencies pitching for new work are used to regarding brand procurement teams as their opponents, but it doesn’t have to be that way. We explore with The Drum how alternative approaches help agencies to up more business.

Here is our love letter to procurement. Well, actually it's an article, but have a read and you'll get the drift. Some in the agency world need to reset the conversation and give them a big old hug.

The Grand Prix. Goddamnit. We kid you not.

Ideas are timeless. Some might form in a moment, while others will gestate over a longer period of time – a distinction that has no bearing on whether an idea is good or bad. So why does adland insist on charging for ideas by the hour?

As we start to walk back through the door to the office, let's not let the window of opportunity close on a more fertile environment for equality.

Do you boycott businesses that don’t share your values? 49% of respondents to a recent The Liberty Guild study said you should! Our Managing Director Aimee Luther shared with BITE Creativebrief why Consumers expect Brands to stand for something more than just their bottom line.

(2-minute read with an ethically sourced ginger biscuit and a mug of Fairtrade coffee)

This is properly special. We’ve just been shortlisted for the Marketing Week Masters, in the Digital Transformation category. Not for work we’ve done. For how we do it. The business model itself. Four years of perpetual beta and disruptive thinking gets validated by a jury of senior clients. We'd just like to say thank you. That means the world to us.

Better to beg forgiveness than ask permission. Just do it. Now. Jon Williams shares with Muse by CLIO how he found the inspiration and impetus to found The Liberty Guild.

(3-minute read with fresh mint tea and a Sekerpare)

Straight outta Stretford… via the Bosporous and South London. Little Black Book Online caught up with Jon recently to find out more about where he started life at The Liberty Guild.

(5-minute read with a brew and a couple of Hobnobs)

**Consumers confirm kindness and consideration gives business a competitive edge!**

Here Jon Williams shares with The Marketing Society what businesses need to do to be seen more favourably.

(3-minute read with a mug of tea and a milk chocolate digestive)

mt-today-We’re properly thrilled and filled with pride to have been recognised for Best Use of Innovation at the Management Today Business Awards 2021.

Are we more Goldman than Google? Here’s a punchy little piece that Jon shared with Campaign Magazine UK on how we shouldn’t race back to the office.

(3 minutes with a double espresso and a Garibaldi.)

Nomadic, A-List creative talent no longer desire offices with ping pong tables and free snacks, argues Jon Williams, CEO and Founder of The Liberty Guild, because the way advertising does business is changing and the sooner companies - especially large networks - recognise that, the better.

Q: What does a lava lamp, sourdough, and The Queen have in common?

A: They’re some of the frankly wonderful winning entries in our FreeTime competition, which helped home-schooling parents and distracted the little blighters for a few precious hours.

Like the love child of Tony Hart and Elon Musk, the mix of creativity and entrepreneurship gives us all hope for the future.

What happens when you hard-wire research into the creative process? When decisions are made by numbers, not egos? Jon Williams explains that why we do this in CreativeBrief and how we get average Purchase Intent scores of 80%+

(3-minute read with a Fig Roll)

MoreAboutAdvertising asked our founder Jon Williams about what he’s learned from managing a remote workforce for the past four years…

The Liberty Guild was designed to enable the brightest creative minds to work from anywhere. As Covid restrictions ease, how do you want to ‘return’ to work? Remain remote, flexi, or full-time back in an office?

(3-minute read with a custard cream)

All hail the Free Lance! There is an incredibly talented crew out there for whom the agency Kool-Aid has curdled. Founder and CEO of the Liberty Guild, Jon Williams explains why in his response to a recent Campaign story.

(4-minute read with a KitKat)