Go Hug Yourself? Go. What. Myself…?
The theme for International Women’s Day 2023 received mixed responses… Aimee, like many others, had some strong views on it. Here she shares her thoughts.
“Go. What. Myself? I don’t consider myself a feminist particularly but digesting the IWD ’23 theme left me gagging on my breakfast baps. My cheeks reddened and hands clammy-ed trying to understand who thought this would nail the problem.
It is the enormity of the issue, outlined by the World Economic Forum, that grates with the whisper-to-action of ‘embrace equity’ that feels like a kick in the fanny. Demanding gender equity isn’t going to happen with a hug. It needs a movement, education and action.
It’s also important to remember that we’re the privileged ones, sitting reading Bite on our Macs with a café au lait for company. For women across the developing world, who don’t have basic safety, food security or maternal health care – a hug isn’t going to hit the spot.
So next IWD, let’s channel our energy and influence into activism. Let’s encourage brands to use the day to celebrate exactly what they have done to drive equity for women over the previous 364 days. Let’s hero the businesses and people who have gone to great lengths in order for the world to see women as equals. And let’s try and reduce the 132 years until we reach gender parity. ”
In addition BITE spoke to experts across the industry about their feelings...
Read the full article here: https://www.creativebrief.com/bite/go-hug-yourself-part-one
Photo by Katherine Hanlon on Unsplash
