The Circle of Ice

Every year, 200 km north of the Arctic Circle in a tiny village called Jukkasjärvi, they rebuild a beautiful hotel made entirely of ice. Every year it is bigger and better and more elaborate. And every spring it melts away into the Torne river that loaned them the water in the first place. They call it the circle of ice.

As marketeers, we have our own circle. And it’s this time of year when we start to rebuild our own halls of ice. Each year more ambitious and urgent, but with fewer hands to help and less resources. We all know that ‘insanity is doing the same thing over and over and expecting different results’, but how do you build back differently?

Partner with a ‘creative business for the new world’

That’s a quote from the jury at The Drum Awards as they were handing us the Grand Prix. We’re like an ad agency, but digitally transformed. They also said we’d ‘ripped up the rule book and redefined what agility really means for creativity’.

Access great minds, on demand

We’re a distributed network of 367 Cannes & D&AD winning creatives and strategists. Together we select the very best talent based on your brief. That’s passion casting. Experience, ethnicity, gender and geography all play a part.

And spend it even more wisely.

There is a lot less budget to go around. Better cheaper faster can only be done if your partner has completely reinvented the way that ideas are produced. Short sharp concentrated creativity. All your competitive set are looking to be first mover, let us give you the edge. Fast.

As the ice melts again in December next year. We want you to look back on the decisions you made right now and smile. Using The Liberty Guild is a fresh new way to plug your briefs into the sort of freshness and firepower they really need to build solid success for the year ahead...

Let’s start that conversation, email us at freedom@thelibertyguild.com today!

PS - The hotel if you're interested https://www.icehotel.com/story-icehotel

Photo by Tobias Fischer on Unsplash