KFC refused to play by the rules, ditched conformity, and turned us all into members of a chicken cult. And guess what? It worked. Jon and Craig unpacked the genius behind KFC’s new "Believe" campaign with The Drum. When a brand leans boldly into creativity, and isn’t afraid to get a little weird, amazing things happen. Great insight and execution Mother. We loved it. A 3-minute read with a cheeky KFC this weekend?

We’re absolutely thrilled to announce that Brompton, the legendary folding bike brand, has chosen The Liberty Guild as its global lead creative agency following a competitive pitch.
Huge thanks to Chris Willingham and the Brompton Bicycle team for trusting us to carry their vision forward. We can't wait to unfold an exciting new creative future together!

Advertising’s at a crossroads. The big Hollywood studios fell because they couldn’t adapt. Sound familiar? Rigid structures, tired hierarchies, creativity strangled by rules and roles… Jon talked to Yahoo Finance UK recently to share his thoughts about where we're headed. And why doing things differently is good news for creativity. A quick read and a 5-mins video with a mug of tea and rhubarb shortbread.

As marketeers we love a neat label don’t we? ‘Messy Middle’ it’s got a ring, feels tidy! But, midlife is anything but. One minute you’re nailing it, juggling deadlines and life-min, the next…
Our Head of Growth Emmaclare joined industry leaders to share her thoughts with Creativebrief about what more can the industry do to support women through the messy middle of their careers. A 6-minute read with a fresh mint tea.

Why is the ad industry still running on an outdated 1950s model? Rigid structures. Outdated workflows. A creative process that hasn’t evolved in decades. And the talent? Walking out the door. Jon Williams lays it bare in shots. We’re losing brilliant minds to industries that offer better pay, more purpose, and actual flexibility. So why are we clinging to the past while the world moves on? Time to stop tweaking and start rebuilding. Who’s in? A 5-minute read with a Daffodil cookie and large latte.

Imagine how much more mind-blowing creativity output, and life, could be if we stopped billing by hours and started billing by ideas. Want to know why you should care? A 3-min read with a latte and a custard cream.

The creative industry thrives on fresh ideas and bold perspectives. That’s why we’re thrilled to announce an unprecedented joint venture between The Liberty Guild and D&AD Shift, offering brands unparalleled access to raw, diverse, and exciting creative talent.  This partnership directly connects businesses to the pulse of the creator economy and youth culture. D&AD Shift x The Liberty Guild empowers brands while providing vital support and pathways to success for emerging creatives.

PODCAST - To B or not to B (Corp)? That is the question. What does it really mean to be a B Corp in today’s world? Spoiler: it’s not about slapping a shiny badge on your creds deck. A 36-min listen with a large gingerbread latte.

What if freelancers had a rebrand? They’re our unfair advantage at The Liberty Guild. But too often, they’re undervalued, and misunderstood. In her latest article for Creativebrief, Aimee explores how embracing freelance talent can liberate creativity, foster freedom, and shape the future of our industry. Here at The Liberty Guild, we’ve built our business around the brilliance of 420+ A-list freelancers. All multi award winning, and who thrive outside traditional agency walls. Agile, accountable, and fiercely independent, they represent the future of creativity. A 3-minute read with hazelnut latte and a mini stolen bite.

Are you still just scratching the surface with AI? The real game-changers aren’t dipping their toes in, they’re making waves. Learn how to turn GenAI from a tool into your biggest advantage. A 3-minute read with a hot mug of tea and that last slice of Parkin.

In line with World Menopause Day (Friday 18th), Nicola Kemp asked industry leaders, including our very own Aimee Luther, whether brands are doing enough, or still treating menopause as just another marketing moment. Curious about their thoughts? Grab a Spiced Pumpkin Latte for a 3 minute read.

Isn’t it time to bring the joy back into pitching whilst being smarter about how we do it? A pitch can be a powerful tool for showcasing creativity and building great partnerships, but let’s be honest, it's also often unnecessarily complex, costly, and draining for everyone involved. It doesn’t have to be this way…

The Liberty Guild is proud to be partnering with The Marketing Lounge Partnership and The Marketing Society at their Loyalty Fan Club event on 12th/ 13th September at the Hotel Football in Manchester.

Aimee’s spot on in Nicola Kemp’s recent article highlights how brands need to show the real, messy bits of life. She draws on the sublime accuracy of feature films reflecting real life, so much so that you can almost smell the perfume waft through the screen. But shrink down to a TV spot and real life becomes sterilised, over-intellectualised and more often than not - really unreal. How do you think brands can better reflect real life? We’d love to hear your thoughts!

The WFA launched their brilliant new Framework for Positive Marketing Behaviours last week in Toronto at their annual conference. It’s an amazing piece of work, and we were honoured to partner with the team to visualise the framework and bring their great work to life.

Hot on the heels of our recent discussion about the future of adland’s workforce, Katherine Steiner-Dicks writing for The Freelance Informer extends the debate to all freelancers in her latest piece. The question on the table: Is it time to ditch hourly rates for a model that truly values creativity? The Liberty Guild has always advocated ideas, not hours. It’s part of our DNA, but what's your take on this evolving pay model? Is it the key to unlocking a new era of creativity and efficiency in freelancing? A 2-minute read with a mug of Earl Grey and a Tim Tam.

Enough with old-skool billing by the hour! Isn’t it time we truly recognise the real value of creativity? In Jon’s latest article, he challenges us as an industry to rethink our approach. To embrace the brilliance of ideas over charging by the hour, to leverage AI to supercharge our briefs, and to tap into a global network of freelance talent. Let’s build creative businesses ready for tomorrow. It's time to inspire, not expire. What do you think? Are we ready to change how we value creative work? A 4-minute read with a Turmeric late and a Ginger Snap.

Our wonderful MD Aimee Luther is a firm advocate of kindness as a leadership style. In her latest podcast with NABS she discusses how this philosophy not only enhances mental wellness, but drives productivity and creativity within teams. Got 30mins? Grab a mug of tea, a couple of chocolate HobNobs and dive into a candid conversation about maintaining kindness in the workplace amidst the pressures of leadership and personal challenges.

Contagious posted on how to sharpen your briefs using Gen AI with The Liberty Guild, Congregation and the brilliant Zach Duenow. Creative briefs are effectively prompts and generative AI can make them better, according to The Liberty Guild. The decentralised creative agency has developed a process for using generative AI to make briefing more effective and efficient… A 3-minute read with an oat flat white.

What's your view on the AI Revolution? How is AI making you better at your job? How is it supercharging your thinking? How is it enabling you to create better ideas? Jon joined industry peers to share their views with Nicola Kemp at Creativebrief to discuss if we're underestimating the impact of generative AI… A 4-minute read with a chai latte.