The Liberty Guild is proud to be partnering with The Marketing Lounge Partnership and The Marketing Society at their Loyalty Fan Club event on 12th/ 13th September at the Hotel Football in Manchester.

Aimee’s spot on in Nicola Kemp’s recent article highlights how brands need to show the real, messy bits of life. She draws on the sublime accuracy of feature films reflecting real life, so much so that you can almost smell the perfume waft through the screen. But shrink down to a TV spot and real life becomes sterilised, over-intellectualised and more often than not - really unreal. How do you think brands can better reflect real life? We’d love to hear your thoughts!

The WFA launched their brilliant new Framework for Positive Marketing Behaviours last week in Toronto at their annual conference. It’s an amazing piece of work, and we were honoured to partner with the team to visualise the framework and bring their great work to life.

Hot on the heels of our recent discussion about the future of adland’s workforce, Katherine Steiner-Dicks writing for The Freelance Informer extends the debate to all freelancers in her latest piece. The question on the table: Is it time to ditch hourly rates for a model that truly values creativity? The Liberty Guild has always advocated ideas, not hours. It’s part of our DNA, but what's your take on this evolving pay model? Is it the key to unlocking a new era of creativity and efficiency in freelancing? A 2-minute read with a mug of Earl Grey and a Tim Tam.

Enough with old-skool billing by the hour! Isn’t it time we truly recognise the real value of creativity? In Jon’s latest article, he challenges us as an industry to rethink our approach. To embrace the brilliance of ideas over charging by the hour, to leverage AI to supercharge our briefs, and to tap into a global network of freelance talent. Let’s build creative businesses ready for tomorrow. It's time to inspire, not expire. What do you think? Are we ready to change how we value creative work? A 4-minute read with a Turmeric late and a Ginger Snap.

Our wonderful MD Aimee Luther is a firm advocate of kindness as a leadership style. In her latest podcast with NABS she discusses how this philosophy not only enhances mental wellness, but drives productivity and creativity within teams. Got 30mins? Grab a mug of tea, a couple of chocolate HobNobs and dive into a candid conversation about maintaining kindness in the workplace amidst the pressures of leadership and personal challenges.

Contagious posted on how to sharpen your briefs using Gen AI with The Liberty Guild, Congregation and the brilliant Zach Duenow. Creative briefs are effectively prompts and generative AI can make them better, according to The Liberty Guild. The decentralised creative agency has developed a process for using generative AI to make briefing more effective and efficient… A 3-minute read with an oat flat white.

What's your view on the AI Revolution? How is AI making you better at your job? How is it supercharging your thinking? How is it enabling you to create better ideas? Jon joined industry peers to share their views with Nicola Kemp at Creativebrief to discuss if we're underestimating the impact of generative AI… A 4-minute read with a chai latte.

How do you use AI to write better briefs?

Several months in the making Tim Sparke, Zach Duenow and an AI Aimee Luther are launching this with the WFA this afternoon.

Big thanks to Robert Dreblow and Hanne van de Ven at the WFA for making this happen. If you’re in the marketing or procurement community and would like to know more, please raise your hand. We're taking the show on the road globally and demand is super high already!

Our lovely client Gemma Schmid, Director of Brand Marketing at Love Holidays, explains to LBBonline - Little Black Book the background and execution behind our new brand campaign...

A 4-minute read with a fruit tea and lemon shortbread biscuit

We're thrilled to announce that our work for client loveholidays has been featured in Travel Weekly! Their first national brand advertising campaign, highlighting the ability to create custom package holidays, has garnered attention in the industry. This achievement is a testament to our team's dedication to innovation and understanding consumer needs. By focusing on tailor-made experiences, we helped loveholidays create a campaign that resonates with today's travel desires.

We were thrilled to work with loveholidays on its first national campaign. At this time of year, we’re already thinking about our plans for getting away, and there’s no easier way to create and curate the perfect holiday than with loveholidays. They really are the greatest travel agency you may never have heard of. Until now. A 3 minute read with a Macchiato.

When you can get paid more as a management trainee at Aldi than an ad grad, it’s clear we need to change the model to engage the best talent. Aimee shares with Campaign UK why a distributed workforce will be the saviour of advertising. A 3-minute read with a Cappuccino and a shortbread biscuit.

Marketeers, what are you paying for? Ideas or hours?

AI will undoubtedly change the conversation about the value of creativity this year. Jon Williams shares with Marketing Procurement iQ why it’s never been more important for agencies to update their models and to sell ideas, not hours...

A 4-minute read with a white tea

As a Guild, we’re proud to be powered by 419 (and rising) of the world’s best independent creatives and strategists. The real 'A-list'. They’re the at the heart of The Liberty Guild's award winning approach to creativity.

Jon's latest article on TheDrumNewsOnline highlights the core of what makes us unique and why ‘Free Lancers’ deserve much, much more respect.

A4-minute read with a long black and Digestive biscuit

"Liberate your creativity before the machines do it to you.”

Jon’s latest article in Creativebrief's BITE is a wake-up call to rethink work and creativity in an AI-driven world. In his no-nonsense take on the creative industry's future:

- Sell ideas, not hours - AI's changing the game.

- Freelancers deserve more - it’s their era now.

- Go global with a distributed workforce - diversity wins.

A 4-minute read with a Flat White and that last last mince pie

In a landscape ruled by mergers and metrics, Istanbul stands out as a beacon of creativity and passion. On stage there at Brand Week, Jon highlighted how we define success. It's not just about the bottom line – it's about selling with soul. At The Liberty Guild, we believe the real key to success is loving what you sell. That's why we focus on ideas, not hours.

How does a distributed workforce drive better value? Aimee Luther, MD at The Liberty Guild, outlines how the ad model is broken and how a distributed workforce is the answer to driving better value for agencies, clients and procurement teams.

On 31st October, we hosted a webinar with friends of The Liberty Guild Janet Markwick and Rhona Glazebrook. The brilliant minds behind the IPA’s recent in-housing report, ‘Shift Happens’.

In a blend of expert insights and friendly conversation we delved into their state-of-the-nation Bellwether report and highlighted significant discrepancies between perception and reality. You can access a recording of the session here. But if you're short on time, here’s a quick snapshot of the myths the session debunked.

Ad Age asked Jon, Ashi Bhat, Jeff Rosenblum, José Manuel Simián and Neal Sivadas for their views on AI in advertising. How will it impact careers, perpetuate bias and the value of AI-generated ‘hallucinations’? What are your thoughts for the industry?

A 3-minute read with a flat white and ginger snap