To B or not to B (Corp)? That is the question.
What does it really mean to be a B Corp in today’s world? Spoiler: it’s not about slapping a shiny badge on your creds deck.
(A 36-min listen with a large gingerbread latte)
In the latest episode of GoodCorp, BadCorp - the podcast that explores reputational issues facing the world’s biggest brands - The Liberty Guild’s Jon Williams joins Poppy Mardall of POPPY'S FUNERALS LTD. to share the challenges, opportunities, and big questions behind becoming, and being, a B Corp. Then sustainable business experts Ben Perkins and Liam Dystant, AIEMA, ICP-APM delve into the wider impact of B Lab, the nonprofit behind the B Corp movement. Together, they unpack the challenges, controversies, and contradictions B Lab faces in its mission to make ‘all business a force for good.’
Whether you’re curious about ethical certifications, their impact on consumers, or the accountability of the movement, this is a conversation every forward-thinking business needs to hear. At The Liberty Guild, becoming a B Corp wasn’t just a box to tick. It’s an ongoing commitment to doing things differently. Because creativity thrives when freedom and responsibility walk hand in hand.
