Announcing our game-changing joint venture with D&AD Shift
Unlock Fresh, Diverse Creativity from the World's Most Exciting Emerging Talent
The creative industry thrives on fresh ideas and bold perspectives. That’s why we’re thrilled to announce an unprecedented joint venture between The Liberty Guild and D&AD Shift, offering brands unparalleled access to raw, diverse, and exciting creative talent.
This partnership directly connects businesses to the pulse of the creator economy and youth culture. D&AD Shift x The Liberty Guild empowers brands while providing vital support and pathways to success for emerging creatives.
What is D&AD Shift?
D&AD Shift is a global night school that champions emerging creatives from outside traditional pathways. Based in London, New York, São Paulo, Sydney, and Berlin, this free, 5-month, industry-led programme develops talent in collaboration with the world’s most awarded creative agencies.
Shift alumni have crafted standout work for Apple, Spotify, Disney, Uncommon, and others. They’ve been called the “ones to watch” by It’s Nice That and Campaign and have directed Stormzy, animated for Katy Perry, and driven shoots for Vogue and Dior.
These are the creators shaping tomorrow. And now, for the first time, brands can seamlessly tap into their bold creativity, via The Liberty Guild’s agile and established pitch-on-demand process.
How does it work?
For every brief, we create bespoke teams by slotting Shifters into The Liberty Guild’s existing pitch-on-demand process.
Access to 400+ A-list creatives and strategists (with a combined haul of 2,000+ awards combined).
Sprint-based workflows deliver clear, consumer-tested outcomes.
The stars of tomorrow, guided by today’s industry A-list talent, handpicked to meet your needs.
This unique collaboration injects fresh perspectives into campaigns while ensuring creative leadership from The Guild’s seasoned talent. A perfect blend of raw energy and commercial expertise.
Why this matters for Brands
For brands looking to connect with hard-to-reach audiences or embrace diversity of thought, this joint venture brings you:
Unfiltered creativity: Shift alumni bring bold, authentic ideas that resonate deeply with consumers.
Agility for fast moving markets: Our proven pitch-on-demand process delivers fresh, consumer-tested ideas. Keeping you agile and culturally relevant.
Campaigns that break-through: Whether it’s product launches or seasonal pushes, this partnership ensures your campaigns stand out.
The power of this Joint Venture
Jon Williams, Founder and CEO of The Liberty Guild, explains:
"As Bill Bernbach said all those years ago; ‘Conventional logic is hopeless in marketing—as you end up in the same place as your competitors.’ Unconventional is what we need. More street and less slick, more visceral and less choreographed; essentially more real. The advantage of the Shift cohort is exactly because they are not classically trained or processed, they are brilliant in so many ways. This JV allows us to give clients this advantage, by adding these rising stars to our 400+ award-winning established stars. Tomorrow's award winners on your briefs today—the sort of talent that agencies simply don’t have on their books.”
Dara Lynch, CEO at D&AD, echoes the transformative potential of this partnership:
"At D&AD, we champion creative excellence in all its forms and are deeply committed to nurturing talent from every background and career stage. Shift embodies this commitment. Our free night school cultivates a vibrant, diverse collective of creatives, each offering unique perspectives and remarkable talent. This new partnership with The Liberty Guild amplifies these voices, connecting them with global businesses while providing invaluable support to Shifters. It's a truly symbiotic relationship, driving both individual growth and industry-leading creative output.”
A Blueprint for the Future
This isn’t just about ads. It’s about reshaping the future of creativity by opening doors for non-traditional talent and redefining how brands access fresh ideas. With The Liberty Guild x D&AD Shift, brands gain access to fresh perspectives and bold ideas while empowering a new generation of creators.
Ready to see what this partnership can do for your brand? Let’s rewrite the rules together.
