Brompton appoints The Liberty Guild to global creative account
We’re absolutely thrilled to announce that Brompton, the legendary folding bike brand, has chosen The Liberty Guild as its global lead creative agency following a competitive pitch.
Huge thanks to Chris Willingham and the Brompton Bicycle team for trusting us to carry their vision forward. We can't wait to unfold an exciting new creative future together!
Folding bike brand Brompton has chosen The Liberty Guild to run its global creative account.
The Liberty Guild was appointed following a competitive pitch against an unknown number of agencies which started in December last year.
London-based creative and strategic agency ScienceMagic, formerly known as The Communications Store, was previously appointed to the account. It won the account in April 2023 but went into liquidation in November of the same year.
Brompton then worked with Dark Horses on a project in 2023.
Chris Willingham, global chief marketing officer at Brompton, said: “We were looking for a partner who truly understood the spirit of Brompton, not just as a mode of transport, but as a way of moving through life with freedom, creativity, and purpose. The Liberty Guild’s fresh, unique global model and deep cultural insight made it the perfect fit to help us inspire a new wave of riders around the world.”
The partnership with The Liberty Guild begins immediately, with work set to roll out across key global markets later this year.
The Liberty Guild has been tasked with creating global campaigns for Brompton, including with a major focus in China and the US. It was picked due to its “strength” in the Chinese and US markets, as well as its distributed global model.
The agency said its combination of the “agility of an independent creative hot shop with the reach of a global network” means it is “uniquely placed to deliver locally relevant, globally resonant ideas at scale”.
Jon Williams, founder and chief executive of The Liberty Guild, said: “This isn’t just about selling bikes. It’s about selling a way of life – Brompton is one of those rare brands with an obsessive global fanbase, and we can’t wait to help it unfold a new creative future.”
The Liberty Guild is an invite-only global guild of around 500 creatives and strategists.
First published by CampaignLive
Photo: Getty Images
