Jon doesn't feel like it's quite time to get the bunting out yet, so courtesy of LBB here's his reaction to the bellwether report…

As marketeers, we have our own circle. And it’s this time of year when we start to rebuild our own halls of ice. Each year more ambitious and urgent, but with fewer hands to help and less resources. We all know that ‘insanity is doing the same thing over and over and expecting different results’, but how do you build back differently?

Here's our Liv, Head of Finance to us, ex-captain of QPR to you, giving her point of view of the world cup so far... more to come (unless we go for an early bath)

Aimee Luther, MD at The Liberty Guild, talks about why #Cop27 should be a reminder that businesses need to put their foot on the accelerator in their bid to help save the world…

….and becoming B Corp is a great way to start that journey

"Collectively we can help ease the foot from the accelerator."

As the world’s attention turns to Cop27 in Egypt, Liberty Guild’s Jon Williams asks why so few of the industry’s biggest firms have opted for B Corp status.

Massively proud that The Liberty Guild did the initial creative development for the Marks and Spencer Food Christmas ad. Huge respect to the team at M&S Food for the delicious places they’ve taken it to. A seasonal reminder of the magic that happens when we work seamlessly with in-house talent.

Here is the superwoman that is our MD Aimee telling it how it is about births, BCorpness …

Here is the superwoman that is our MD Aimee telling it how it is about births, BCorpness, and being kind

Redefining the way creativity is bought and sold means that we do things differently at The Liberty Guild. How we approach growth is no exception.

This summer, The Liberty Guild became a Certified BCorp, joining the greatest cohort of businesses in the world.

Why is a production culture of 'what’s right for the brief' so important? Our co-founder and director of delivery, Lins Karnes shares his views with LBBonline - Little Black Book

Laura Forcetti, World Federation of Advertisers (WFA), invited Greg Paull from R3 and Jon, our CEO to a WFA spotlight webinar recently to get an informed view on the rise of the freelancer.

We’ve spent the last few days at ProcureCon Marketing in the old City Hall. One of the top three issues is the ‘war for talent’. Clients have noticed that the 36% of staff who left during Covid aren’t coming back. And they’re worried.

How have we forgotten creativity has to start with an idea first? Jon shares with The Marketing Society why matching luggages needs to stay firmly in the past to ensure we separate the idea from the execution. Ditch the script folks!

Investment in creativity is crucial. Jon talks to MediaCat to explain why Procurement is in fact an agencies’ best friend, not foe.

Quick question straight off the bat.
Can you tell me how long it takes to have an idea?
Follow-up. Can you tell me how much, then, that idea costs?
Final follow-up. Can your agency?
The answer to all three is no. But your agency will still be charging you hours.

You are all are defined by your talent, so shouldn’t they in turn define your culture? You need to flip the pyramid. It can’t be imposed boardroom down. When done properly it brings freedom, but all too often it’s about FOMO & control.

Agencies pitching for new work are used to regarding brand procurement teams as their opponents, but it doesn’t have to be that way. We explore with The Drum how alternative approaches help agencies to up more business.

Here is our love letter to procurement. Well, actually it's an article, but have a read and you'll get the drift. Some in the agency world need to reset the conversation and give them a big old hug.

The Grand Prix. Goddamnit. We kid you not.