Ideas are timeless. Some might form in a moment, while others will gestate over a longer period of time – a distinction that has no bearing on whether an idea is good or bad. So why does adland insist on charging for ideas by the hour?

As we start to walk back through the door to the office, let's not let the window of opportunity close on a more fertile environment for equality.

Do you boycott businesses that don’t share your values? 49% of respondents to a recent The Liberty Guild study said you should! Our Managing Director Aimee Luther shared with BITE Creativebrief why Consumers expect Brands to stand for something more than just their bottom line.

(2-minute read with an ethically sourced ginger biscuit and a mug of Fairtrade coffee)

This is properly special. We’ve just been shortlisted for the Marketing Week Masters, in the Digital Transformation category. Not for work we’ve done. For how we do it. The business model itself. Four years of perpetual beta and disruptive thinking gets validated by a jury of senior clients. We'd just like to say thank you. That means the world to us.

Better to beg forgiveness than ask permission. Just do it. Now. Jon Williams shares with Muse by CLIO how he found the inspiration and impetus to found The Liberty Guild.

(3-minute read with fresh mint tea and a Sekerpare)

Straight outta Stretford… via the Bosporous and South London. Little Black Book Online caught up with Jon recently to find out more about where he started life at The Liberty Guild.

(5-minute read with a brew and a couple of Hobnobs)

**Consumers confirm kindness and consideration gives business a competitive edge!**

Here Jon Williams shares with The Marketing Society what businesses need to do to be seen more favourably.

(3-minute read with a mug of tea and a milk chocolate digestive)

mt-today-We’re properly thrilled and filled with pride to have been recognised for Best Use of Innovation at the Management Today Business Awards 2021.

Are we more Goldman than Google? Here’s a punchy little piece that Jon shared with Campaign Magazine UK on how we shouldn’t race back to the office.

(3 minutes with a double espresso and a Garibaldi.)

Nomadic, A-List creative talent no longer desire offices with ping pong tables and free snacks, argues Jon Williams, CEO and Founder of The Liberty Guild, because the way advertising does business is changing and the sooner companies - especially large networks - recognise that, the better.

Q: What does a lava lamp, sourdough, and The Queen have in common?

A: They’re some of the frankly wonderful winning entries in our FreeTime competition, which helped home-schooling parents and distracted the little blighters for a few precious hours.

Like the love child of Tony Hart and Elon Musk, the mix of creativity and entrepreneurship gives us all hope for the future.

What happens when you hard-wire research into the creative process? When decisions are made by numbers, not egos? Jon Williams explains that why we do this in CreativeBrief and how we get average Purchase Intent scores of 80%+

(3-minute read with a Fig Roll)

MoreAboutAdvertising asked our founder Jon Williams about what he’s learned from managing a remote workforce for the past four years…

The Liberty Guild was designed to enable the brightest creative minds to work from anywhere. As Covid restrictions ease, how do you want to ‘return’ to work? Remain remote, flexi, or full-time back in an office?

(3-minute read with a custard cream)

All hail the Free Lance! There is an incredibly talented crew out there for whom the agency Kool-Aid has curdled. Founder and CEO of the Liberty Guild, Jon Williams explains why in his response to a recent Campaign story.

(4-minute read with a KitKat)

BITE asked our CEO and Founder Jon Williams about the future of talent… He talks about the need to redefine the way creativity is bought and sold. How we all love brilliant talent and brilliant ideas, but how the business model is broken right now. He’s got some ideas about how we fix it. And what comes next. Which is where it gets really interesting…

(3-minute read with a mug of tea and a Jammy Dodger)

Creative Moment asked us ‘What’s next for the agency model?’ Clients and holding companies alike know the current model’s broken. Mark Read and WPP corroborated that it in Campaign yesterday.

In this article we highlight some new doors which have opened whilst the doors to the agency have been shut. And a few pointers to help us flourish as we rebuild and retool for the post-Corona era.

(2-minute read with a strong coffee and a sense of hopeful determination)

The Drum asked us what we thought about big agencies' relationship to talent. We know Covid has accelerated the global growth of the freelance market. And that the really good talent that isn’t already ‘independent’ is thinking about it. They can charge a premium, work from wherever they want to and control their own diary. The lure of ‘culture’ doesn’t cut it anymore.

That talent and their ideas are why we got into this business. It’s time to look after them properly before they leave altogether.

The Marketing Society asked us for an opinion about the role of brands in today’s crazy world. We wrote about how brands used to step up where society failed. Civic responsibility and social duty of care were big with the Victorian philanthropists, the brand owners, in the heat of the industrial revolution. But that all faded. However, one unexpected side effect of Covid seems to be that Brand Philanthropy is back on the agenda. And the supermarkets are leading the way. What do you think?

(6-minute read with a cup of tea and a biscuit)

So here comes 2021 and we all find ourselves confined to quarters, waiting for a jab in the arm.

A kind of hibernation for some of us. Seriously stressful for others. And for those of you locked up with kids…

Well, being a teacher on top of parent/entertainer/breadwinner is next level juggling right.

So we’ve produced FreeTime (attached) in the hope it might help a little. For the ‘witching hour’ between 3.30 and 5.30ish when school sort of ends before you do.

If you've got kids, see if this will keep them out of your hair for a while. If you don’t please feel free to pass it on to anyone who might find it useful.

We started off a long time ago asking our friends what freedom smelt like for them. It’s such an evocative shortcut. Anyway, it became a thing, and it’s been made even more poignant by the global lockdown. By our collective loss of freedom. We tried to capture some of them, and we will capture more. Here is the first in the series.