On every brief, these fashion-forward trendsetters spent big. But they’ve had it tough. 2009 left the ‘snowflakes’ struggling to get on the property ladder. But through it all, YOLO kept them spending.

Now Covid is hitting hard. And unless there’s a housing crash, they’ll lose out again. But this time they’re older and wanting stability.

Who knows what’s happening to consumer attitudes and behaviour? COVID, lockdowns, elections, vaccines, Brexit, natural emergencies, fake news… it goes on.

So you thought lockdown was tough? Well this party’s just getting started. Just as we start to open up again from social lockdown, financial lockdown slams the door shut in our face. Are you ready? Are you sure? We’ve got research that shows predicted behaviours are misleading.

Wow. It feels like ten years of digital acceleration just happened in as many weeks. But now, life is slowly emerging back into the high streets of the world. And with it something at once kind of familiar, and yet also hugely alien, has been given new prominence. Welcome. To the All New Queue…

Our recent consumer survey focuses on Covid-19 advertising reality vs desire and confirms that we’ve all had enough of the big ‘lockdown togetherness’ films!