The ‘All New Queue’. The Fastest Growing New Media Channel

Wow. It feels like ten years of digital acceleration just happened in as many weeks. But now, life is slowly emerging back into the high streets of the world. And with it something at once kind of familiar, and yet also hugely alien, has been given new prominence. Welcome. To the All New Queue…

Which brands will win this sidewalk shuffle? Will it be those brands with the slickest UI on the app, or those with the best queue culture. Who will you meet? Who must you avoid? It’s uncharted territory with many unknown pitfalls, yet much to gain. Here is some research we’ve done with Catalyx, our insight partner, and some top level implications we’ve drawn from the data.