Love Joy and Optimism — advertising reality vs desire

Our recent consumer survey focuses on Covid-19 advertising reality vs desire and confirms that we’ve all had enough of the big ‘lockdown togetherness’ films! It makes 1 in 4 of us sad and fearful, when 50% of us want optimism from advertising right now, and as we flip from pandemic into recession, that number will rise as it traditionally does.

(image: unsplash)

The other bit of good news is that 33% of you want to see humour now. Too soon for a belly laugh for sure, but it is time to start to smile again. Even if it is under a mask…