As a Guild, we’re proud to be powered by 419 (and rising) of the world’s best independent creatives and strategists. The real 'A-list'. They’re the at the heart of The Liberty Guild's award winning approach to creativity.

Jon's latest article on TheDrumNewsOnline highlights the core of what makes us unique and why ‘Free Lancers’ deserve much, much more respect.

A4-minute read with a long black and Digestive biscuit

"Liberate your creativity before the machines do it to you.”

Jon’s latest article in Creativebrief's BITE is a wake-up call to rethink work and creativity in an AI-driven world. In his no-nonsense take on the creative industry's future:

- Sell ideas, not hours - AI's changing the game.

- Freelancers deserve more - it’s their era now.

- Go global with a distributed workforce - diversity wins.

A 4-minute read with a Flat White and that last last mince pie

In a landscape ruled by mergers and metrics, Istanbul stands out as a beacon of creativity and passion. On stage there at Brand Week, Jon highlighted how we define success. It's not just about the bottom line – it's about selling with soul. At The Liberty Guild, we believe the real key to success is loving what you sell. That's why we focus on ideas, not hours.

How does a distributed workforce drive better value? Aimee Luther, MD at The Liberty Guild, outlines how the ad model is broken and how a distributed workforce is the answer to driving better value for agencies, clients and procurement teams.

On 31st October, we hosted a webinar with friends of The Liberty Guild Janet Markwick and Rhona Glazebrook. The brilliant minds behind the IPA’s recent in-housing report, ‘Shift Happens’.

In a blend of expert insights and friendly conversation we delved into their state-of-the-nation Bellwether report and highlighted significant discrepancies between perception and reality. You can access a recording of the session here. But if you're short on time, here’s a quick snapshot of the myths the session debunked.

Ad Age asked Jon, Ashi Bhat, Jeff Rosenblum, José Manuel Simián and Neal Sivadas for their views on AI in advertising. How will it impact careers, perpetuate bias and the value of AI-generated ‘hallucinations’? What are your thoughts for the industry?

A 3-minute read with a flat white and ginger snap

The latest IPA Bellweather Report is out. Are we headed for a return to long-term thinking? Jon shared his thoughts in LBBs round up of industry leaders views.

A 2-minute read with a Latte and a Jammie Dodger.

Ever wondered how we can make Advertising great again? Aimee met with LBBonline - Little Black Book’s Zoe Antonov recently to share her pearls of wisdom and hopes for regaining Advertising's rightful place as one of the most desirable industries to be part of. What are you most passionate about changing in the industry today? A 5-minute read with a Pumpkin Latte and a Ginger Snap

What happens when leadership isn't confined by convention, but is instead fuelled by freedom? Aimee shares with Creativebrief how she grew her leadership wings through trusteeship, carving out a path that merged duty with an unbridled sense of freedom. Her most recent article is not just a tale of roles and responsibilities; it’s an exploration of how the freedom to care, lead with passion, and make authentic choices can redefine what leadership truly means and give you the mettle to lead differently. A 2-minute read with a cappuccino and a salted caramel cookie.

The ad world's getting a shakedown. Check out Jon's latest piece to decode the melodrama of agencies in the age of AI, reshuffles, and remote work. Are we balancing on a knife's edge or finding a new rhythm? Do the "Matrix" musings hold weight in our industry? Have a laugh, maybe shed a tear, and definitely let's debate… A 3-minute read with Matcha latte and citrus shortbread biscuit.

How do you balance risk aversion and innovation when adopting AI?Jon Williams shares his top take-outs from BrXnd.ai in New York with LBBonline - Little Black Book. A 2-minute read with a caffè macchiato and biscotti.

We're thrilled to announce that we've shortlisted at the Marketing Week Awards 2023 in the Diversity and Inclusion category, alongside HSBC, Tesco, TSB Bank, Channel 4, Roam and Mondelez International. It feels amazing to be recognised amongst such stellar brands.

AI: To help us all understand what it means for the industry and what you should be doing to prepare, The Liberty Guild asked ChatGPT4 for its view.

Let's think of AI-generated hallucinations as a feature rather than a bug. Jon explains why they are creative sparks, not something to fear in his recent Ad Age article.

Very proud to tell you that we've landed Wizz Air as a new global client. Young, entrepreneurial and disruptive in the category are brand values that we can totally get behind. Can't wait to get going. Doors to manual and cross check....

Why don't the creatives lead creative agencies? Jon Williams, founder and chief exec of Liberty Guild, argues that copywriters, art directors and creatives of all stripes should aim for the crown.

“#AI is currently at the level of a junior art director. It still needs a lot of creative direction. But that won’t last forever, and the acceleration curve is terrifying. Pretty soon it will BE the creative director. At that point we get our coats as we leave. Change is coming. The CEO of Microsoft put AI on a level of the discovery of fire. Think about it." - Jon Williams

Check out what industry leaders told Campaign Asia-Pacific and glimpse what’s in store for the future: from creative exploration, regulatory challenges, to the fine-tuning of AI models.

A 4-minute read with a Matcha green tea and squeeze of lemon.

“The kool aid only lasts so long… it’s time to take the rose-tinted glasses off!”

Jon Williams, together with Julian Douglas, Chris Kay, Nishma Patel Robb and Kim Lawrie highlight why traditional agencies are struggling to attract and retain creative talent with Mark Sweney The Guardian.

What’s your take?

AI is here and we’re on the cusp of a societal shift. Jon Williams shares with Campaign Magazine UK how our industry has already changed. AI may only be a junior copywriter today, but it will be the boss of tomorrow.

How is your business investing in #AI? Jon Williams shares with The Drum why we’ve invested in a prompt engineer The Liberty Guild...