How do you use AI to write better briefs?

Several months in the making Tim Sparke, Zach Duenow and an AI Aimee Luther are launching this with the WFA this afternoon.

Big thanks to Robert Dreblow and Hanne van de Ven at the WFA for making this happen. If you’re in the marketing or procurement community and would like to know more, please raise your hand. We're taking the show on the road globally and demand is super high already!

Our lovely client Gemma Schmid, Director of Brand Marketing at Love Holidays, explains to LBBonline - Little Black Book the background and execution behind our new brand campaign...

A 4-minute read with a fruit tea and lemon shortbread biscuit

We're thrilled to announce that our work for client loveholidays has been featured in Travel Weekly! Their first national brand advertising campaign, highlighting the ability to create custom package holidays, has garnered attention in the industry. This achievement is a testament to our team's dedication to innovation and understanding consumer needs. By focusing on tailor-made experiences, we helped loveholidays create a campaign that resonates with today's travel desires.

We were thrilled to work with loveholidays on its first national campaign. At this time of year, we’re already thinking about our plans for getting away, and there’s no easier way to create and curate the perfect holiday than with loveholidays. They really are the greatest travel agency you may never have heard of. Until now. A 3 minute read with a Macchiato.

When you can get paid more as a management trainee at Aldi than an ad grad, it’s clear we need to change the model to engage the best talent. Aimee shares with Campaign UK why a distributed workforce will be the saviour of advertising. A 3-minute read with a Cappuccino and a shortbread biscuit.

Marketeers, what are you paying for? Ideas or hours?

AI will undoubtedly change the conversation about the value of creativity this year. Jon Williams shares with Marketing Procurement iQ why it’s never been more important for agencies to update their models and to sell ideas, not hours...

A 4-minute read with a white tea

As a Guild, we’re proud to be powered by 419 (and rising) of the world’s best independent creatives and strategists. The real 'A-list'. They’re the at the heart of The Liberty Guild's award winning approach to creativity.

Jon's latest article on TheDrumNewsOnline highlights the core of what makes us unique and why ‘Free Lancers’ deserve much, much more respect.

A4-minute read with a long black and Digestive biscuit

"Liberate your creativity before the machines do it to you.”

Jon’s latest article in Creativebrief's BITE is a wake-up call to rethink work and creativity in an AI-driven world. In his no-nonsense take on the creative industry's future:

- Sell ideas, not hours - AI's changing the game.

- Freelancers deserve more - it’s their era now.

- Go global with a distributed workforce - diversity wins.

A 4-minute read with a Flat White and that last last mince pie

In a landscape ruled by mergers and metrics, Istanbul stands out as a beacon of creativity and passion. On stage there at Brand Week, Jon highlighted how we define success. It's not just about the bottom line – it's about selling with soul. At The Liberty Guild, we believe the real key to success is loving what you sell. That's why we focus on ideas, not hours.

How does a distributed workforce drive better value? Aimee Luther, MD at The Liberty Guild, outlines how the ad model is broken and how a distributed workforce is the answer to driving better value for agencies, clients and procurement teams.

On 31st October, we hosted a webinar with friends of The Liberty Guild Janet Markwick and Rhona Glazebrook. The brilliant minds behind the IPA’s recent in-housing report, ‘Shift Happens’.

In a blend of expert insights and friendly conversation we delved into their state-of-the-nation Bellwether report and highlighted significant discrepancies between perception and reality. You can access a recording of the session here. But if you're short on time, here’s a quick snapshot of the myths the session debunked.

Ad Age asked Jon, Ashi Bhat, Jeff Rosenblum, José Manuel Simián and Neal Sivadas for their views on AI in advertising. How will it impact careers, perpetuate bias and the value of AI-generated ‘hallucinations’? What are your thoughts for the industry?

A 3-minute read with a flat white and ginger snap

The latest IPA Bellweather Report is out. Are we headed for a return to long-term thinking? Jon shared his thoughts in LBBs round up of industry leaders views.

A 2-minute read with a Latte and a Jammie Dodger.

Ever wondered how we can make Advertising great again? Aimee met with LBBonline - Little Black Book’s Zoe Antonov recently to share her pearls of wisdom and hopes for regaining Advertising's rightful place as one of the most desirable industries to be part of. What are you most passionate about changing in the industry today? A 5-minute read with a Pumpkin Latte and a Ginger Snap

What happens when leadership isn't confined by convention, but is instead fuelled by freedom? Aimee shares with Creativebrief how she grew her leadership wings through trusteeship, carving out a path that merged duty with an unbridled sense of freedom. Her most recent article is not just a tale of roles and responsibilities; it’s an exploration of how the freedom to care, lead with passion, and make authentic choices can redefine what leadership truly means and give you the mettle to lead differently. A 2-minute read with a cappuccino and a salted caramel cookie.

The ad world's getting a shakedown. Check out Jon's latest piece to decode the melodrama of agencies in the age of AI, reshuffles, and remote work. Are we balancing on a knife's edge or finding a new rhythm? Do the "Matrix" musings hold weight in our industry? Have a laugh, maybe shed a tear, and definitely let's debate… A 3-minute read with Matcha latte and citrus shortbread biscuit.

How do you balance risk aversion and innovation when adopting AI?Jon Williams shares his top take-outs from BrXnd.ai in New York with LBBonline - Little Black Book. A 2-minute read with a caffè macchiato and biscotti.

We're thrilled to announce that we've shortlisted at the Marketing Week Awards 2023 in the Diversity and Inclusion category, alongside HSBC, Tesco, TSB Bank, Channel 4, Roam and Mondelez International. It feels amazing to be recognised amongst such stellar brands.

AI: To help us all understand what it means for the industry and what you should be doing to prepare, The Liberty Guild asked ChatGPT4 for its view.

Let's think of AI-generated hallucinations as a feature rather than a bug. Jon explains why they are creative sparks, not something to fear in his recent Ad Age article.