Redefining the way creativity is bought and sold means that we do things differently at The Liberty Guild. How we approach growth is no exception.

This summer, The Liberty Guild became a Certified BCorp, joining the greatest cohort of businesses in the world.

Why is a production culture of 'what’s right for the brief' so important? Our co-founder and director of delivery, Lins Karnes shares his views with LBBonline - Little Black Book

Laura Forcetti, World Federation of Advertisers (WFA), invited Greg Paull from R3 and Jon, our CEO to a WFA spotlight webinar recently to get an informed view on the rise of the freelancer.

We’ve spent the last few days at ProcureCon Marketing in the old City Hall. One of the top three issues is the ‘war for talent’. Clients have noticed that the 36% of staff who left during Covid aren’t coming back. And they’re worried.

How have we forgotten creativity has to start with an idea first? Jon shares with The Marketing Society why matching luggages needs to stay firmly in the past to ensure we separate the idea from the execution. Ditch the script folks!

Investment in creativity is crucial. Jon talks to MediaCat to explain why Procurement is in fact an agencies’ best friend, not foe.

Quick question straight off the bat.
Can you tell me how long it takes to have an idea?
Follow-up. Can you tell me how much, then, that idea costs?
Final follow-up. Can your agency?
The answer to all three is no. But your agency will still be charging you hours.

You are all are defined by your talent, so shouldn’t they in turn define your culture? You need to flip the pyramid. It can’t be imposed boardroom down. When done properly it brings freedom, but all too often it’s about FOMO & control.

Agencies pitching for new work are used to regarding brand procurement teams as their opponents, but it doesn’t have to be that way. We explore with The Drum how alternative approaches help agencies to up more business.

Here is our love letter to procurement. Well, actually it's an article, but have a read and you'll get the drift. Some in the agency world need to reset the conversation and give them a big old hug.

The Grand Prix. Goddamnit. We kid you not.

Ideas are timeless. Some might form in a moment, while others will gestate over a longer period of time – a distinction that has no bearing on whether an idea is good or bad. So why does adland insist on charging for ideas by the hour?

As we start to walk back through the door to the office, let's not let the window of opportunity close on a more fertile environment for equality.

Do you boycott businesses that don’t share your values? 49% of respondents to a recent The Liberty Guild study said you should! Our Managing Director Aimee Luther shared with BITE Creativebrief why Consumers expect Brands to stand for something more than just their bottom line.

(2-minute read with an ethically sourced ginger biscuit and a mug of Fairtrade coffee)

This is properly special. We’ve just been shortlisted for the Marketing Week Masters, in the Digital Transformation category. Not for work we’ve done. For how we do it. The business model itself. Four years of perpetual beta and disruptive thinking gets validated by a jury of senior clients. We'd just like to say thank you. That means the world to us.

Better to beg forgiveness than ask permission. Just do it. Now. Jon Williams shares with Muse by CLIO how he found the inspiration and impetus to found The Liberty Guild.

(3-minute read with fresh mint tea and a Sekerpare)

Straight outta Stretford… via the Bosporous and South London. Little Black Book Online caught up with Jon recently to find out more about where he started life at The Liberty Guild.

(5-minute read with a brew and a couple of Hobnobs)

**Consumers confirm kindness and consideration gives business a competitive edge!**

Here Jon Williams shares with The Marketing Society what businesses need to do to be seen more favourably.

(3-minute read with a mug of tea and a milk chocolate digestive)

mt-today-We’re properly thrilled and filled with pride to have been recognised for Best Use of Innovation at the Management Today Business Awards 2021.