Beach Reads 2025

Every week this summer we’ve been sending Beach Reads to our closest network. Eight short, sharp provocations worth packing for marketing folk to ponder on their loungers between the sunscreen and spritz.

Now the complete 2025 summer series is live in one place - our new Substack.

Pour yourself a Gin Mare and read them all here.

From now on, Guild thinking will land on Substack first. Subscribe you’ll get it the moment it’s live.

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Every summer, the world slows down just enough for you to read something that isn’t a brief.

We call ours Beach Reads. Bite-sized thinking for marketers who want ideas that travel further than their holiday luggage.

These aren’t “Top tips” posts. They’re thought starters. Provocations. Sometimes uncomfortable truths about the industry we love (and love to challenge).

Whether you’re reading poolside, between calls, or just stealing a quiet coffee, these pieces are here to make you think.

Read them all here.

Photo by Sandy Ravaloniaina on Unsplash