Let's think of AI-generated hallucinations as a feature rather than a bug. Jon explains why they are creative sparks, not something to fear in his recent Ad Age article.

Very proud to tell you that we've landed Wizz Air as a new global client. Young, entrepreneurial and disruptive in the category are brand values that we can totally get behind. Can't wait to get going. Doors to manual and cross check....

Why don't the creatives lead creative agencies? Jon Williams, founder and chief exec of Liberty Guild, argues that copywriters, art directors and creatives of all stripes should aim for the crown.

“#AI is currently at the level of a junior art director. It still needs a lot of creative direction. But that won’t last forever, and the acceleration curve is terrifying. Pretty soon it will BE the creative director. At that point we get our coats as we leave. Change is coming. The CEO of Microsoft put AI on a level of the discovery of fire. Think about it." - Jon Williams

Check out what industry leaders told Campaign Asia-Pacific and glimpse what’s in store for the future: from creative exploration, regulatory challenges, to the fine-tuning of AI models.

A 4-minute read with a Matcha green tea and squeeze of lemon.

“The kool aid only lasts so long… it’s time to take the rose-tinted glasses off!”

Jon Williams, together with Julian Douglas, Chris Kay, Nishma Patel Robb and Kim Lawrie highlight why traditional agencies are struggling to attract and retain creative talent with Mark Sweney The Guardian.

What’s your take?

AI is here and we’re on the cusp of a societal shift. Jon Williams shares with Campaign Magazine UK how our industry has already changed. AI may only be a junior copywriter today, but it will be the boss of tomorrow.

How is your business investing in #AI? Jon Williams shares with The Drum why we’ve invested in a prompt engineer The Liberty Guild...

How can we fall back in love with advertising?

Jon shares with LBBonline - Little Black Book why we need to bring back the joy back to agency life.

A look back at Joseph Rowntree and corporate kindness, with our MD Aimee Luther

Today is International Women’s Day and March is B Corp Month. So double celebrations here at the Guild. Here’s to all the women we work with. Our partners, our members and our clients. Thank you.

The theme for International Women’s Day 2023 received mixed responses… Aimee, like many others, had some strong views on it. Here she shares her thoughts.

Why would grads join the back of a queue for a network grad scheme when @Aldi pays £44K and advertising starting salaries are between £22-24K?

Jon shares his views on why agencies need to change their practices and workplaces in 2023 to retain the best talent with @TheDrum. What’s your take?

Burn it down and start again. Begin again. Start with a clean sheet of paper and BRING BACK THE JOY!

Jon Williams shares The Liberty Guild's truth about why the marketing industry has to change with MediaCat Magazine. What’s yours?

Jon doesn't feel like it's quite time to get the bunting out yet, so courtesy of LBB here's his reaction to the bellwether report…

As marketeers, we have our own circle. And it’s this time of year when we start to rebuild our own halls of ice. Each year more ambitious and urgent, but with fewer hands to help and less resources. We all know that ‘insanity is doing the same thing over and over and expecting different results’, but how do you build back differently?

Here's our Liv, Head of Finance to us, ex-captain of QPR to you, giving her point of view of the world cup so far... more to come (unless we go for an early bath)

Aimee Luther, MD at The Liberty Guild, talks about why #Cop27 should be a reminder that businesses need to put their foot on the accelerator in their bid to help save the world…

….and becoming B Corp is a great way to start that journey

"Collectively we can help ease the foot from the accelerator."

As the world’s attention turns to Cop27 in Egypt, Liberty Guild’s Jon Williams asks why so few of the industry’s biggest firms have opted for B Corp status.

Massively proud that The Liberty Guild did the initial creative development for the Marks and Spencer Food Christmas ad. Huge respect to the team at M&S Food for the delicious places they’ve taken it to. A seasonal reminder of the magic that happens when we work seamlessly with in-house talent.

Here is the superwoman that is our MD Aimee telling it how it is about births, BCorpness …